2012-11-10 智慧財產保護講座 e-Commerce and IP Protection Seminar

2012-11-10 Thank Sue from US Patent and Trademark Office to Zhejiang Chamber of Commerce of America to talk about "What Every Small and Medium Sized Business Should know About Intellectual Property". I talked about the "E-Commerce Regulations".邀請商務部專利及商標局演講

I am sorry that Sue had left when we took this photo.

================================================================= Overlapping IP Protection: The Coca-Cola Contour Bottle Patent: Original and second design patent on Shape of bottle Trademark: COCA-COLA, COKE, shape of bottle Copyright: Advertising and Promotion Trade Secret: The formula 聯邦小商業署郭曼麗與商務部專利與商標普利思素應美國浙江總商會邀請日前舉行講座。郭曼麗對於從事電子商務所要遵守的法規提醒業者其罰款為每項 16，000元或民事告訴，所以應該要根據聯邦貿易委員會（Federal Trade Commission）的指導手冊做廣告， 尤其是與健康，安全，功能的宣傳用語，設計網站者及廣告公司也要負責，應該要對雇主的要求仔細審核過濾， 以保護雇主及自己。對於顧客的隱私及資料要嚴謹地保護。可上www.ftc.gov 得詳細資料。同時對於使用別人的創作，包刮文字，電影，音樂，藝術設計也要注意版權問題。報稅更是責無旁貸的義務，應瞭解在家作生意可抵消的支出可合法地扣除。普利思素則對於商標是永久的，而專利是十四年的保護，只在美國境內有效作詳細地解說。如果要保護智慧財產，也要瞭解其他國家的法規而採取行動。www.pto.gov 有詳細資料。